Introduce server-side and signal-based ad insertion capabilities to enable monetization across live and VOD streams. This feature will support industry-standard SCTE-35 markers and VAST 3.0+ ad workflows, providing flexible integration options for partners.
1. SCTE-35 Marker Support
Support for SCTE-35 markers embedded directly at the encoder level.
Option for us to insert SCTE-35 markers at the stream level if not provided upstream.
Compatible with live and linear streaming workflows.
2. VAST 3.0+ Integration
Clients may provide their own VAST (3.0 and above) ad tag URLs.
We will handle ad decisioning and server-side ad insertion based on provided VAST tags.
Ensures compatibility with major ad servers and programmatic demand partners.
3. Platform-Based Ad Monetization (Alternative Option)
Clients may alternatively leverage platform-native monetization options such as Roku Channel and Samsung TV Plus.
In this case, ad insertion and monetization are managed within the respective platform ecosystems.
Flexible integration models (client-side markers, server-side markers, or platform-native).
Standards-based implementation (SCTE-35 + VAST 3.0+).
Enables monetization without requiring major infrastructure changes for clients.
Compatible with CTV ecosystems and FAST channel distribution.